A Quick Background
I'm based in
Ho Chi Minh city. Originally from a lovely city called Vinh in Nghe An province.
I have been working in marketing & content creating at multiple fields such as
Tourism, real estate, hospitality,...
My roles have been
Marketing & strategy planning executive; content creator and brand executive
Highlight Branding Projects
Social media engagement | Branding awareness
Caipira Cachaca Rooftop Bar
The first Brazilian rooftop bar in Saigon
*What I did
– Create Vietnamese contents on Facebook Page
– Monitor the alignment of English and Vietnamese content on the Facebook page.
– Conduct periodic promotions, events, and workshops based on brand spirit.
*Gain
The bar brand was endorsed as the one and only Brazilian rooftop bar in Saigon. Traffics and revenue were increased up to 40% within 3 months.
Social media engagement | Personal branding
Traveloka Epic Sale
One of the biggest annual online travel agency sale campaign in Vietnam
*What I did
– Create SEO/PR/Review content on my personal blog to promote accommodation and flight booking services regarding the campaign of Traveloka
– Boost ad campaigns about booking experiences, travel reviews on my personal Facebook Page.
*Gain
Epic Sale was known as one of the most successful sale campaigns from Traveloka with flight booking service increased 30% on revenues and traffics within 1 month in 2019.
Mixed media planning
Ruc Ra Ruc Dich Exhibition
The first series of pop-up exhibition to explore the topic of Coronavirus disease.
*What I did
– Plan the overall communication
– Collaborate with artists to create ideas and content for media publications and activities and events at the exhibition
– Compilate the content of artworks displayed at the exhibition.
*Gain
Rục rà rục dịch exhibited more than 70 artworks by more than 40 artists among 11 spaces at Toong in Hanoi, Ho Chi Minh City and Nha Trang within 2 months. It was nominated as the finest project at Hanoi Grapevine’s Finest Award in 2020.
Highlight Content Projects
PR & SEO contents about foreign trips on website and Facebook Page to drive more traffics for one of the most known travel companies in Vietnam
SEO/PR/Comprehensive contents on website platform for cloud/hosting/domain related products
Multiple format content on Hnam Mobile products listing on website. Such as: Product description, SEO short articles,...
Contribute quality contents for Ybox Authority Community in different categories such as lifestyle, books, travel, films,...
Personal Blog Project
Blogging about Travels, Bullet Journal, Books & Movies
Highlight Tactics
/Top 1 on GG search with 10 – 15 keywords related to Bullet Journal (in Vietnam)
Highlight keywords: “dụng cụ Bullet Journal, bút viết Bullet Journal, font chữ Bullet Journal,…”
/Top 5 solid on GG search with keywords related to leisure/where to drink (in Vietnam)
Highlight keywords: “Bia craft Sài Gòn, quán bia chill, quán bia craft,…”
publications and activities and events at the exhibition
/Top 5 on GG search with keywords related to Films & Books (in Vietnam)
Highlight keywords: “Phim hack não, TV show hay nhất,…”
Brands I collaborated with
