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A Quick Background​

I'm based in

Ho Chi Minh city. Originally from a lovely city called Vinh in Nghe An province.

I have been working in marketing & content creating at multiple fields such as

Tourism, real estate, hospitality,...

My roles have been

Marketing & strategy planning executive; content creator and brand executive

Highlight Branding Projects

Social media engagement | Branding awareness

Caipira Cachaca Rooftop Bar

The first Brazilian rooftop bar in Saigon

*What I did
– Create Vietnamese contents on Facebook Page
– Monitor the alignment of English and Vietnamese content on the Facebook page.
– Conduct periodic promotions, events, and workshops based on brand spirit.
The bar brand was endorsed as the one and only Brazilian rooftop bar in Saigon. Traffics and revenue were increased up to 40% within 3 months.

Social media engagement | Personal branding

Traveloka Epic Sale

One of the biggest annual online travel agency sale campaign in Vietnam

*What I did
– Create SEO/PR/Review content on my personal blog to promote accommodation and flight booking services regarding the campaign of Traveloka
– Boost ad campaigns about booking experiences, travel reviews on my personal Facebook Page.
Epic Sale was known as one of the most successful sale campaigns from Traveloka with flight booking service increased 30% on revenues and traffics within 1 month in 2019.

Mixed media planning

Ruc Ra Ruc Dich Exhibition

The first series of pop-up exhibition to explore the topic of Coronavirus disease.

*What I did
– Plan the overall communication
– Collaborate with artists to create ideas and content for media publications and activities and events at the exhibition
– Compilate the content of artworks displayed at the exhibition.
Rục rà rục dịch exhibited more than 70 artworks by more than 40 artists among 11 spaces at Toong in Hanoi, Ho Chi Minh City and Nha Trang within 2 months. It was nominated as the finest project at Hanoi Grapevine’s Finest Award in 2020.

Highlight Content Projects


PR & SEO contents about foreign trips on website and Facebook Page to drive more traffics for one of the most known travel companies in Vietnam

Mat BVao

SEO/PR/Comprehensive contents on website platform for cloud/hosting/domain related products

Hnam scaled

Multiple format content on Hnam Mobile products listing on website. Such as: Product description, SEO short articles,...

Ybox e1687970094107

Contribute quality contents for Ybox Authority Community in different categories such as lifestyle, books, travel, films,...

Personal Blog Project


Blogging about Travels, Bullet Journal, Books & Movies

Highlight Tactics

/Top 1 on GG search with 10 – 15 keywords related to Bullet Journal (in Vietnam)
Highlight keywords: “dụng cụ Bullet Journal, bút viết Bullet Journal, font chữ Bullet Journal,…”

/Top 5 solid on GG search with keywords related to leisure/where to drink (in Vietnam)
 Highlight keywords: “Bia craft Sài Gòn, quán bia chill, quán bia craft,…”
 publications and activities and events at the exhibition
/Top 5 on GG search with keywords related to Films & Books (in Vietnam)
Highlight keywords: “Phim hack não, TV show hay nhất,…”

Brands I collaborated with

Klook logo on orange BG
logo white 98
accesstrade logo light

Let's keep in touch!

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